In order to facilitate cooperation between departments and strengthen team spirit of all colleagues, a new corporate culture was established in 2011. The following are the three core values and 12 behavioral guidelines:
Our staff are encouraged to actively engage ourselves to upstand and walk the work attitudes and beliefs that we advocate. To achieve this, we regularly organize different activities to promote the core values and motivate our staff to act out them in our daily work to sustain our continual growth and excellent performance.